Business impact through trusted employee voices
Your employee social media activity influences the decisions made by your future talent, prospects and customers.
We partner with clients to design and deliver data-led employee social media programs that reduce talent costs, increase marketing brand awareness and strengthen sales relationships with customers.
The challenges in Talent today
Reduce your cost-per-hire by empowering employees as brand ambassadors, building authentic connections with top talent.
We help you:
- Empower execs and employees to tell authentic stories on social media.
- Attract a candidate pipeline that aligns to your values and culture.
- Differentiate your brand with employee generated content.
- Measure advocacy impact against eNPS, DE&I and talent attraction.
The challenges in Marketing today
Scale brand awareness and revenue growth through trusted connections that go beyond surface-level engagement.
We help you:
- Increase organic brand visibility while reducing ineffective paid media costs.
- Amplify content reach to high quality audiences via employee advocacy.
- Strengthen share of voice by activating SMEs and execs as influencers.
- Measure advocacy impact against pipeline, MQL and SQL conversion rates.
The challenges in Sales today
Improve sales productivity, drive pipeline growth and shorten deal cycle times by maximising your LinkedIn investment.
We help you:
- Shorten deal cycles times using warm introductions and referrals.
- Drive cross-sell and upsell revenue within key accounts.
- Build buyer credibility and trust via LinkedIn profiles, content and activity.
- Measure social selling impact against pipeline growth, attainment and deal size.
01
Strategy
Our data-driven strategy begins by mapping your employees’ LinkedIn activity to a social media maturity model. This allows us to pinpoint the optimal training path and ensure tailored growth for each team member.
02
Enablement
We empower employees with tailored training, from LinkedIn basics like profile optimisation and social media risks through to networking and advanced skills in content creation – transforming them into influencers and ambassadors.
03
Impact
Companies can reduce cost-per-hire by up to 50% through effective employee branding. Our quarterly insights measure your program’s effectiveness, helping you build a solid investment case and scale your programs quickly.
