Social Apprentice Course

A great introduction for employees that want to start their social business journey but need to get the foundations in place first.


Delivered as
eLearning Course  |  Live Webinar Series  |  Tailored Workshop  |  Train-the-Trainer

Set The Foundation For Social Business Success

Social Advocacy Starts Here

The Social Apprentice course is packed full of effective strategies, techniques and tools to help your employees confidently optimise their profile online, build their network and start listening to relevant conversations on social media.

Showcase Your Talent

Helping your employees to build their own professional brand adds credibility and authenticity to the company brand.  The Social Apprentice course shows employees how to optimise their professional profile and build a core foundation network.

More Ears To The Ground

Social conversations happen all the time but finding them can be difficult.  Widen your social listening capabilities internally by showing your employees how they can find social conversations that are relevant and interesting to their role.

“88% of employees use at least one social network for personal use and 50% already post about their employer online.”

Source:  Weber Shandwick

SocialApprentice Course Overview

Learning Objectives:

  • Recognise the risks and opportunities of using social media.
  • Understand the importance of managing privacy settings on social media sites.
  • Know how to optimise their LinkedIn profile using keywords.
  • Learn techniques and tools for social listening and content curation.

Expected Outcomes:

  • Optimise employee LinkedIn profile with keywords, media and web links.
  • Develop effective strategies for building their core network.
  • Set up a tailored social listening dashboard.
  • Establish a daily “LinkedIn coffee cup” routine.

Ideal For Organisations That:

  • Have identified employees that are keen to build
    their brand but don’t know how to start
  • Want to initiate a tiered employee advocacy
    training program but don’t have the time and/or
    expertise to build the program in-house
  • Have already bought an employee advocacy tool
    and want to increase utilisation rates

Ideal For Professionals That:

  • Need to shift their LinkedIn profile from resume to reputation
  • Want to establish their credibility online as an expert

SocialApprentice Curriculum

Module 1: The Importance Of Engagement On Social Media
  • Lesson 1:  Introduction – The importance of engagement on social media
  • Lesson 2:  Why engagement and sharing is key to building a professional brand
  • Lesson 3:  Identifying engagement opportunities and triggers on LinkedIn
  • Lesson 4:  Mastering the art of constructive commenting
  • Lesson 5:  Tips for participating in LinkedIn Groups
Module 2: Sharing Content To Build Your Reputation
  • Lesson 1:  Introduction – Sharing content to build your reputation
  • Lesson 2:  Sharing best practices:  what to share, when to share and how often to share
  • Lesson 3:  Finding content to share
  • Lesson 4:  Establish a sharing habit
  • Resources:  Demo videos
Module 3: Getting Started On Twitter
  • Lesson 1:  Introduction – Getting started on Twitter
  • Lesson 2:  Setting up your Twitter account and profile
  • Lesson 3:  Understanding the language of Twitter
  • Lesson 4:  Composing and reading tweets
  • Resources:  Demo videos
Module 4: Build Your Twitter Network
  • Lesson 1:  Introduction – Build your Twitter network
  • Lesson 2:  How to find your first 100 followers
  • Lesson 3:  Tips for growing your Twitter network
  • Lesson 4:  How to follow, unfollow and spot a fake profile
  • Lesson 5:  Building Twitter lists to cut through the noise
  • Lesson 6:  Using Twitter for events and tweet chats
  • Resources:  Demo videos
Module 5: Advanced Your Social Impact
  • Lesson 1:  Introduction – Advanced social listening
  • Lesson 2:  Twitter notifications you should monitor
  • Lesson 3:  Listening to people, topics and hashtags on Twitter
  • Lesson 4:  Multi-channel management tools to simplify your social activity (Flipboard and Hootsuite)
  • Resources:  Demo videos

Pricing & Delivery Options

eLearning Course

Social Apprentice
£35/per person
  • Unlimited learners
  • 90 days access from user activation
  • Templates, guides, checklists & demo videos
  • User analytics & tracking
  • Custom designed training portal (one-off fee of £550)
  • Volume discount available
  • Minimum quantity applies

Live Webinar Series

Social Apprentice
£4,000/per series
  • Max 80 learners
  • 5 live webinars with active discussion
  • Bi-weekly installments
  • Recordings available for 30 days
  • Accompanying workbook

Tailored Workshop

Social Apprentice
£950/per workshop
  • Max 15 learners
  • 3-hour workshop on-site
  • Pre-workshop profile analysis
  • Content tailored to business
  • Accompanying workbook
  • Two workshops (full day) @ £1,750

Why Choose The SocialApprentice eLearning Program?


Professionally designed by eLearning experts so your employees enjoy the experience of learning.


Learners can dip in and out of their social media journey to fit their busy schedules and families.


Employee guided learning at a pace that suits them.   Need more time to absorb?  Be our guest.


Theory is great but without context, is pointless.  We focus on examples and learning through storytelling.


All our lessons are less than 10 minutes long.  Just enough time to eat a sandwich or drink a coffee!



Our training is packed full of demos, checklists, templates and guides.  Lots of support along the way.

Ready to transform into a social business?

Get in touch