Ironically, the ‘social media’ industry can sometimes feel quite isolating. When technology develops at the pace it does, stakeholder teams expand and employees want time with the “social strategist”, it’s often difficult to cut through the noise and find out what really works and what doesn’t.
As a Social Business practitioner for SAP finding good, honest, practical advice wasn’t always that easy. Networking with like-minded professionals from other industries kept us innovating, developing and integrating our social business programs including employee advocacy, social selling and social media marketing.
If you’re planning to launch an employee advocacy program in 2017, then check out this list of practitioners below on Twitter. You won’t find self-proclaimed influencers, social media ninjas or gurus in this list. You’ll find practical folks that are responsible for in-house social business programs. People who share useful insights and experiences that might just make your job a little easier this year.
No time to follow them? I’ve compiled a Twitter list you can subscribe to in one click.
Bart Casabona – @BartCasabona
Director of Social Media @PitneyBowes. Tweets great content about the connection between social media and customer service. More about the Pitney Bowes advocacy program here >>
Alli Soule – @allisoule
@SASSoftware Employee engagement & training specialist focused on #socialmedia and #EmployeeAdvocacy. Finds great content on employee engagement and advocacy. More about the SAS Software Program here >>
Xavier Monty – @xaviermonty
The Chief Social Offer @Talentsof. Previously pioneered #socialselling at Sage. Great content around employee engagement and #HR related topics. More about Sage advocacy program here >>
Kirsten Boileau – @kirstenboileau
My ex-colleague and global #SocialSelling lead at SAP. Tweets about #digitalmarketing and social selling insights. More about SAP advocacy program (explained by me!) here >>
Didier Rombaut – @drombaut
Drives social enablement @Cisco. Tweets about future technology, social media, #EmployeeAdvocacy and sources good #Socialintelligence. More about the Cisco advocacy program here >>
Jason W Spencer – @jasonwspencer
Jasons leads Customer Service & #EmployeeAdvocacy on @Humana‘s Social Media Team. A great example of advocacy in regulated industries. More about Humana’s advocacy program here >>
Hugh Leonard – @HughGLeonard
Hugh is a #SocialSelling practitioner @IBM. He tweets great content about social selling, #employeeadvocacy and general social media. More about IBM’s advocacy program here >>
Remember, if you don’t have time to follow each them, just subscribe to the Advocacy Practitioners Twitter list instead! Let me know if any other practitioners can be added to the list.