Social Insights and Blog

Founder of Tribal Impact: Creating Social Businesses Via Employee Advocacy & Content Marketing. I blog about all things related to social business, employee advocacy and social media.
6 Ways Businesses Can Adopt A Growth Mindset Culture

6 Ways Businesses Can Adopt A Growth Mindset Culture

Growth mindset culture is one of those intangible aspects of business which cannot easily be ‘managed’ but left without direction, can leave employees feeling disengaged, detached from their purpose and less loyal to their employer. My husband is training...

What’s Your Social Media Impact? [Quiz]

What’s Your Social Media Impact? [Quiz]

Ever wondered how ‘social’ your professional brand is?  What impact your social media actions have on your professional brand?  Do you know what needs to be done in order to shift your brand to the next level? When I set up Tribal Impact I developed the...

Turning Employee Advocacy On Its Head

Turning Employee Advocacy On Its Head

For businesses stepping into employee advocacy for the first time, the temptation to command and control the content will be irresistible.   After years of telling employees to steer clear of social media at work, letting them share content not authorised by the brand...

No Dad, I Don’t Play On Facebook All Day!

No Dad, I Don’t Play On Facebook All Day!

Ever tried explaining your job to your parents? I’m normally okay with distilling complex messages into simple anecdotes – I’ve had 20+ years practice in the tech industry which has helped. However, when it comes to explaining my work in social media...

Humanising Work Through Employee Stories

Humanising Work Through Employee Stories

This week I had the fabulous opportunity to speak at the CIPR Inside Annual Conference  #ClosingTheGap16. A jam packed day where 200 internal communication professionals gathered to exchange ideas and experiences about employee engagement, employer branding...

Blended Branding: A Fruity Cocktail Of Individual Flavours

Blended Branding: A Fruity Cocktail Of Individual Flavours

Who doesn’t love a fruit smoothie? Apart from being utterly amused by Innocent’s commentary on Twitter around the Great British Bake Off hashtag #GBBO (it’s well worth reading – some very witty humour) I’m a huge fan of their deliciously tasting products. Especially...

Social Business: The Inclusive Approach To Social Selling

Social Business: The Inclusive Approach To Social Selling

I was scared.  The only thing holding me back from starting Tribal Impact earlier was fear.  Fear of selling.  I’m not a sales person.  I am a marketer.  However, my company has been operating for just over 1 year and in that year I haven’t picked up the phone to...

8 Onboarding Topics For Your Employee Advocacy Program

8 Onboarding Topics For Your Employee Advocacy Program

You’ve decided employee advocacy is right for your business, you’ve chosen your tool and you’ve identified a pilot group of employees. You’re ready to launch but what guidance should you give your employees before they sign up and start sharing? Whilst the ultimate...

Author

Founder of Tribal Impact: Creating Social Businesses Via Employee Advocacy & Content Marketing. Mum of 3 girls. Baker, chocolate eater, hobby photographer and Nespresso coffee drinker...oh, and a self builder!

I blog about all things related to social business, employee advocacy and social media.