Blog

Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

How To “Live-Tweet” An Event In 4 Simple Steps

How To “Live-Tweet” An Event In 4 Simple Steps

Six years ago I managed the social media campaign surrounding SAPs prestigious customer event #SAPPHIRENOW Madrid.   In fact, I loved it so much I managed the same program the following year. It was fun, eventful and slightly emotional – I was pregnant during...

Who Doesn’t Love A Monday?

Who Doesn’t Love A Monday?

I had a brief but wonderful chat with a guy today who leads a fascinating business called Loving Monday. I felt so inspired by the conversation (and the company name) that I wanted to share it. “Be engaging” rather than “Do engagement” Peter’s organisation focuses on...

Customer Experience: Is It Time To Brand Flip?

Customer Experience: Is It Time To Brand Flip?

As I travelled on the London Underground recently, I noticed a huge advertising campaign by Apple. They’ve covered some of the tube stations with user generated content (customer experience at its best). Amazing images that customers of their product have created...

7 Practical Ways To Get Your Execs Using Social Media

7 Practical Ways To Get Your Execs Using Social Media

This week I visited Berlin to talk employee advocacy and social leadership with internal communication professionals and executives using social media. A key part of this session focused on leadership social coaching because social business has to start with social...

7 Social Business Lessons I Learned At SAP And Beyond

7 Social Business Lessons I Learned At SAP And Beyond

This morning I had the great pleasure to present to a European leadership team of a tech company about the value of social business lessons. One particular question caught my attention. What’s my experience of working across different countries and industries?...