Ironically, the ‘social media’ industry can sometimes feel quite isolating. When technology develops at the pace it does, stakeholder teams expand and employees want time with the “social strategist”, it’s often difficult to cut through the noise and find out what really works and what doesn’t.
As a Social Business practitioner for SAP finding good, honest, practical advice wasn’t always that easy. Networking with like-minded professionals from other industries kept us innovating, developing and integrating our social business programs including employee advocacy, social selling and social media marketing.
If you’re planning to launch an employee advocacy program in 2017, then check out this list of practitioners below on Twitter. You won’t find self-proclaimed influencers, social media ninjas or gurus in this list. You’ll find practical folks that are responsible for in-house social business programs. People who share useful insights and experiences that might just make your job a little easier this year.
Social media lead @ATT focusing on internal social engagement and #EmployeeAdvocacy. Hashtag to watch – #attemployee. Morea bout the ATT advocacy program here >>
Digital marketer and social lead @Purina responsible for employee advocacy and community management. More about the Purina advocacy program here >>
Director of Social Media @PitneyBowes. Tweets great content about the connection between social media and customer service. More about the Pitney Bowes advocacy program here >>
Employee engagement & training specialist focused on #socialmedia and #EmployeeAdvocacy. Finds great content on employee engagement and advocacy. More about the SAS Software Program here >>
#SocialMedia expert @PitneyBowes. Tweets interesting content around #SocialSelling and technologies.
The Chief Social Offer @Talentsof. Previously pioneered #socialselling at Sage. Great content around employee engagement and #HR related topics. More about Sage advocacy program here >>
Senior manager of customer advocacy at @QuickBase. Tweets about customer advocacy and #contentmarketing. More about the Quick Base advocacy program here >>
Heads up #SocialMedia @MCRMetrolink. Shares great tools and tips for social media management.
Director digital social and influencer marketing @IBM. My only ‘influencer’ in the list. Shares content about #digitalmarketing and #CX.
Internal comms and #SocialMedia expert @ZurichInsUK. Comms focused approach to #socbiz. More about Zurich’s social business program here >>
A good social friend and Marketing Director at #SAP tweeting about #marketing #digital #social #socialselling and #employeeadvocacy.
My ex-colleague and global #SocialSelling lead at SAP. Tweets about #digitalmarketing and social selling insights. More about SAP advocacy program (explained by me!) here >>
A #SocialMedia marketer @DeloitteUS. Tweets about #employeeadvocacy and #socialmedia. More about the Deloitte advocacy program here >>
Drives social enablement @Cisco. Tweets about future technology, social media, #EmployeeAdvocacy and sources good #Socialintelligence. More about the Cisco advocacy program here >>
Jasons leads Customer Service & #EmployeeAdvocacy on @Humana‘s Social Media Team. A great example of advocacy in regulated industries. More about Humana’s advocacy program here >>
Hugh is a #SocialSelling practitioner @IBM. He tweets great content about social selling, #employeeadvocacy and general social media. More about IBM’s advocacy program here >>
Global social business lead @Accenture. Tweets about #thoughtleadership #employeeAdvocacy and #personalbranding. Some good social media content too.
Communities expert @Cisco. Well worth following for #socialmedia insights and #contentmarketing articles. More about Cisco’s advocacy program here >>
Good friend and ex-SAP colleague, Sylvia is a communities expert. Modern marketer who tweets about #socialmedia #iot and community development.
Social Media lead @ServiceNow. Tweets mainly about #cloud but leads #employeeadvocacy. More about ServiceNow’s advocacy program here >>
Remember, if you don’t have time to follow each them, just subscribe to the Advocacy Practitioners Twitter list instead! Let me know if any other practitioners can be added to the list.